Contact Form

Have queries for this product, fill out this form, and we will get back to you within 24 hours

Get Our Tips Straight To Your Inbox

5 Skills Required to Pursue Marketing

“Good marketing makes the company look smart. Great marketing makes the customer feel smart.” – Joe Chernov

Marketing is an administrative procedure through which products and enterprises move from ideas to the clients. It incorporates the coordination of four components called the 4 P’s of promoting: Product, Price, Place and Promotional strategies.

One fine example is of Apsara Pencils. Most of us have noticed that they have inscribed the brand’s tagline “Extra Dark for Good Handwriting” on the pencil itself with the intention of having the customer focus on the darkness of the pencil which will give them a good handwriting. The advertisement broadcasts ‘extra marks for good handwriting’ is very clear in communicating the benefit that the brand is offering – to which when anyone says “extra dark”, in case of pencils, one automatically thinks of Apsara pencils. That’s sure shot marketing for you!

The world of marketing involves advertising, public relations, branding, promotions, and sales. Every brand or business offers the best products or services to their consumers, but “How will your consumer get to know about its USP (Unique selling point) and why should they choose over other brand” is the real marketing factor. Above all this, your marketer should be impactful and his/her strategies should be unique for the brand. Any marketing strategy cannot be successful if he/she is not aware of the customer needs, wants, desires, dreams, or problems – & how they will benefit.

The modern marketer has to be familiar with a lot, good at many, and master of a few. To that end, these are list of skills that you must have as a marketer in order to keep your customers happy and your brand high – 

Author: Rohit Kapur


Related Posts

When it comes to MBA, choose the right specialization. Rohit Kapur

  Nowadays, there are different sorts of MBA programs. Before settling on a choice, you should check every single one that fits your agenda. The…

Read More

Top 5 Apps To Improve Your Maths And Science Grades Baishali Mukherjee

  Even though it is not yet an established fact, there is a strong belief that educational apps do help children in learning better. With…

Read More

Masters in Data Engineering in Germany
Masters in Data Engineering in Germany with Scholarship and Masters Thesis at Microsoft for Electrical Engineering Graduate from India Tanmoy Ray

Data is the “New Oil”. Data is everywhere and almost every business uses Data Science, Engineering and Analytics in one way or other. According to Forbes and many other leading websites,…

Read More

What’s next for Mathematics? Stoodnt Guest Author

By Col. Rajendra Prasad Nadella, Co-Founder, Managing Director iScholar Maths is one of the most basic concepts on which the entire theory of life and…

Read More