Digital marketing skills are critical not only for digital marketing professionals but for anyone working in a business with an online presence. This includes entrepreneurs, marketing managers, marketing specialists, and small business owners. In this post, we will look go through some of the best online courses on digital marketing.
One of the best ways to teach yourself digital marketing is to follow an online digital marketing training course. A good course will help you build the skills needed to become a successful digital marketer fast and boost your career.
Best Online Courses on Digital Marketing
There’s a vast array of Digital Marketing courses available, each with its own merits and each suitable for different types of courses. Many of them are also quite costly, so you’ll need to conduct thorough research before you make any kind of commitment. Therefore, we have curated a list of best online digital marketing certificate programs for you.
Why Choose a Career in Digital Marketing?
There is an enormous and still growing demand for digital marketers with finely tuned skills. Jobs exist in almost every imaginable industry.
In most cases, you can get into the field with a low cost of entry (i.e., with limited prerequisite knowledge and experience).
They make great money. Average salaries for digital marketing range from $95,000 to $200,000 on online job platforms and there are ample job opportunities for:
- Digital marketing managers.
- SEO managers.
- SEM/PPC experts.
- Social media managers.
- Affiliate marketing leaders.
- Content marketers.
- And much more.
If you are planning to start your career in Digital Marketing and wish to know the skills related to it, now is the right time to dive in. Some popular websites offering the best Digital Marketing courses around the web are listed down below.
Best Online Courses on Digital Marketing from Udemy
The Complete Digital Marketing Course
4.5 (132,612 ratings) || 569,496 students enrolled
You’ll learn Master Digital Marketing Strategy, Social Media Marketing, SEO, YouTube, Email, Facebook Marketing, Analytics & More!
With over 20 hours of training, quizzes, and practical steps you can follow – this is one of the most comprehensive digital marketing courses available. We’ll cover SEO, YouTube Marketing, Facebook Marketing, Google Adwords, Google Analytics, and more!
Ultimate Google Ads Training 2020: Profit with Pay Per Click
4.6 (43,431 ratings) || 175,459 students enrolled.
In this course, you learn how to Create, Develop and Optimize Your Own Profitable Google AdWords Campaigns, Drive Consistent, Round-The-Clock Traffic To Your Website or Landing Page.
Best Online Courses on Digital Marketing by Coursera
Digital Marketing Specialization
184,683 students already enrolled!
This Specialization explores several aspects of the new digital marketing environment, including topics such as digital marketing analytics, search engine optimization, social media marketing, and 3D Printing. When you complete the Digital Marketing Specialization you will have a richer understanding of the foundations of the new digital marketing landscape and acquire a new set of stories, concepts, and tools to help you digitally create, distribute, promote, and price products and services.
Facebook Social Media Marketing Professional Certificate
27,664 students already enrolled!
Over the course, You will practice creating a presentation on the marketing campaign you’ve been developing throughout the program with a project where you will gain hands-on experience with communicating results and formulating recommendations based on the results of a social marketing campaign. In addition, you will sign up for and take the Facebook Digital Marketing Associate Certification Exam and receive your Digital Marketing Associate Certification from Facebook. Enroll now.
Google Ads Tutorial for Beginners
41,756 students already enrolled!
In this 2-hour long tutorial, you will learn how to get started with Google Search Ads and create successful campaigns to reach new customers and grow your business. We’ll work on Google Ads, Google’s online advertising platform. You will drive qualified traffic, or best-fit customers to your business while they’re searching on Google, for products and services like the ones that you offer.
Applying Data Analytics in Marketing
11,841 already enrolled!
This course introduces students to the science of business analytics while casting a keen eye toward the artful use of numbers found in the digital space. The goal is to provide businesses and managers with the foundation needed to apply data analytics to real-world challenges they confront daily in their professional lives. Students will learn to identify the ideal analytic tool for their specific needs; understand valid and reliable ways to collect, analyze, and visualize data; and utilize data in decision making for their agencies, organizations, or clients. Enroll in the Data Analytics in Marketing course now.
Google IT Automation with Python Professional Certificate
232,513 already enrolled!
This beginner-level, six-course certificate, developed by Google, is designed to provide IT professionals with in-demand skills — including Python, Git, and IT automation — that can help you advance your career.
Knowing how to write code to solve problems and automate solutions is a crucial skill for anybody in IT. Python, in particular, is now the most in-demand programming language by employers.
This program builds on your IT foundations to help you take your career to the next level. It’s designed to teach you how to program with Python and how to use Python to automate common system administration tasks. You’ll also learn to use Git and GitHub, troubleshoot and debug complex problems, and apply automation at scale by using configuration management and the Cloud.
This certificate can be completed in about 6 months and is designed to prepare you for a variety of roles in IT, like more advanced IT Support Specialist or Junior Systems Administrator positions. Upon completion, you can share your information with potential employers, like Walmart, Sprint, Hulu, Bank of America, Google (of course!), and more. Sign up now.
Brand Management: Aligning Business, Brand and Behaviour
167,050 already enrolled!
Professor Nader Tavassoli of London Business School contrasts traditional approaches to branding – where brands are a visual identity and a promise to customers – to brands as a customer experience delivered by the entire organization. The course offers a brand workout for your own brands, as well as guest videos from leading branding professionals.
The aim of the course is to change the conception of brands as being an organization’s visual identity (e.g., logo) and image (customers’ brand associations) to an experience along “moments-that-matter” along the customer journey and, therefore, delivered by people across the entire organization. Brands are thus not only an external promise to customers but a means of executing business strategy via internal brand-led behavior and culture change. Sign up for the Brand Management Course by London Business School.
Marketing Strategy Specialization
39,453 already enrolled!
Cover the concepts and tools you need to successfully develop a marketing strategy for a business, product, or service. Begin by understanding consumers and the main market research techniques, then learn how to correctly segment, target and position your product to achieve success. Continue by analyzing the four critical areas in marketing, the famous four Ps of Product, Price, Promotion, and Place. Finally, get the backing your ideas deserve and communicate the actions through a Marketing Plan. Enrol for the Marketing Strategy course by IE Business School.
Introduction to Marketing
272,754 already enrolled!
Complete this course as part of Wharton’s Business Foundations Specialization, and you’ll have the opportunity to take the Capstone Project and prepare a strategic analysis and proposed solution to a real business challenge from Wharton-governed companies like Shazam and SnapDeal or to a challenge faced by your own company or organization. Wharton-trained staff will evaluate the top submissions, and leadership teams at Shazam and SnapDeal will review the highest scoring projects prepared for their companies. Sign up for the Introduction to Marketing course by Wharton School.
Other Top Online Courses on Digital Marketing:
- Leading the Modern Day Business Specialization (Coursera)
- Digital Product Management Specialization (Coursera)
- Machine Learning for Trading (Coursera)
- Website Optimization Client Report Project (Coursera)
- Strategic Business Analytics Specialization (Coursera)