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Career In Sports Management

Career in Sports Management

With a growth rate of 12 % YOY sports is now called the Sunrise Sector in industry dialect. Interestingly, FICCI’s Vision document 2014 makes an estimation of the requirement of 43.7 lakh human resources across the sports sector by 2022. India as a nation has become a hot spot for sports fest and sports leagues thus giving the field of sports management a great scope for prosperity. The annual calendar of India is now dotted with sports leagues like ICC World Cup T20, Indian Premier League, Pro Kabbadi League, Indian Table Tennis League, ISL, Futsal etc. These leagues have increased overall awareness and enthusiasm about sports and have also developed collective kinship towards it. Not only that with time a huge amount of money, but name, fame, glamour and media attention have also caught the attention of sports.

 

Career in Sports Management

Top Courses, Top Institutes, Jobs & Salaries

 

The TRP of sports programs on television has improved enormously, giving a further boost to the advance of sports in India. This has also helped create enthusiasm among the millennials about the idea of pursuing careers in sports management — to cater to the increasing demand in the industry. The sports industry is witnessing an upsurge and is indicating a great need of professionals at various skill levels; sports managers being vital in this.

 

Besides, with growing funds through advertising and sponsorship in a variety of sports leagues, the country is rapidly becoming a multi-sports country from a single-sport one. The sports industry is now pegged at close to Rs. 48 billion in market size and is growing at 10% per annum. Online and social media consumption of sports is seeing an unprecedented growth and digital is now the medium for brands and marketers to find their audience.

 

With sports becoming increasingly popular, resulting in increased investment participation from corporate houses and marketers, world-class Sports Management programs are being offered at various institutions across the country. Sports management is the study of planning, supervising and organizing different sporting events both international and domestic, including tournaments for cricket, football, hockey, golf, and other games.

 

These courses propagate the most pertinent information and understanding in sports management and sports marketing to enable future leaders to create higher growth for the sports industry. Curricula are constantly updated according to changing dynamics and requirements of the industry and often distinguished faculty from the sports management and sports marketing industry visit the institutes to provide exposure to the global best practices. The field offers the following opportunities depending on individual interests and the field that one aspires to join as a professional.

 

Course details

 

Managing athletes

Curating venues

Managing and creating sporting properties

Managing media

Business and administration,

Public relation,

Sports marketing

Sports management policy

Sponsorship, broadcasting, marketing and merchandise of sports

Marketing of events or developing businesses

Knowledge about sports law on contracts and drug use

Entrepreneurship

 

The sports science section includes sports medicine, sports psychology, sports physiology, sports therapy and health promotion. The elective subjects mostly include sports medicine, sports journalism, sports entrepreneurship, grassroots sports development, leagues management etc.

 

A degree in Sports Management today offers exciting and satisfying career opportunities. However, the young aspirant must have a wide-ranging understanding of the multi-pronged worth of the sports industry, so that they can successfully innovate, ideate and succeed.

 

The academic rigor of sports management curricula is often harmonized by discerning guest lecturers delivered by icons known for their exceptional accomplishments in areas of sports management. This helps in instilling deeper perception to the ideas and practice of management in the students’ minds.

 

Institutes offering Courses in Sports Management

 

ISBR Business School, Bangalore, Electronic City, Bangalore, AICTE Approved 

Post Graduate Diploma in Management, PG Diploma Full TimeDuration – 2 years

Total Fees (INR) – 8.00 Lakh; Exams Required (Cut-off) – GMAT (510 marks)

 

Ironwood Sports Management Global Academy, Mumbai

PG Diploma in Global Sports Management, PG Diploma Full Time Duration – 10 months

 

Sister Nivedita University, Rajarhat, Kolkata

MBA in Sports Management, PG Degree Full Time Duration – 2 years

Total Fees (INR) – 6.01 Lakh; Exams Required (Cut-off) – CAT

 

Symbiosis National Aptitude Test (SNAP), Hyderabad | Rangareddy, Hyderabad

MBA in Sports Management – SSSS, PG Degree Full Time Duration – 2 years

Exams Required (Cut-off) – SNAP

 

Symbiosis School of Sports Sciences, Pune

MBA in Sports Management, PG Degree Full Time Duration – 2 years

Total Fees (INR) – 6.50 Lakh; Exams Required (Cut-off) – SNAP

 

Symbiosis National Aptitude Test, Bangalore

MBA in Sports Management – SSSS, PG Degree Full Time Duration – 2 years

Exams Required (Cut-off) – SNAP

 

GD Goenka University, Gurgaon

Post Graduate Diploma in Sports Management, PG Diploma Full Time Duration – 1 year

Total Fees (INR) – 70,000; Exams Required (Cut-off) – Goenka Aptitude Test for Admission (GATA)

 

Centurion University of Technology and Management, Orissa – Bhubaneswar Campus

MBA in Sports Management, PG Degree Full Time Duration – 2 years

 

CT University | Ludhiana

MBA in Sports and Fitness Management, PG Degree Full Time Duration – 2 years

Total Fees (INR) – 3.98 Lakh

 

Institute of Engineering and Management | Salt Lake City, Kolkata, AICTE Approved

Post Graduate Diploma in Management, PG Diploma Full Time Duration – 2 years

Total Fees (INR) – 6.00 Lakh; Exams Required (Cut-off) – MAT

 

School of Management, D.Y. Patil University, Navi Mumbai

Master of Business Administration, PG Degree Full Time Duration – 2 years

Total Fees (INR) – 7.80 Lakh

Exams Required (Cut-off) – D.Y. Patil Common Entrance Test (DYPCET)

 

MIT School of Management, Kothrud, Pune

MBA in Sports Management, PG Degree Full Time Duration – 2 years AICTE Approved

Exams Required (Cut-off) – CAT

 

Indian Institute of Social Welfare and Business Management, College Square, Kolkata

Post Graduate Diploma in Sports Management, PG Diploma Full Time Duration – 1 year

Total Fees (INR) – 1.60 Lakh; Exams Required (Cut-off) – I.I.S.W.B.M. Written Test

 

International Institute of Sports Managemen, Churchgate, Mumbai

Masters of Sports Management, PG Degree Full Time Duration – 2 years

Total Fees (INR) – 6.53 Lakh; Exams Required (Cut-off) – Sports Management Admission Test (SMAT)

 

SDM Institute for Management Development, Mysore, Autonomous, AICTE Approved

Post Graduate Diploma in Management, PG Diploma Full Time Duration – 2 years

Total Fees (INR) – 10.07 Lakh

 

National Academy of Sports Management, Malad East, Mumbai, Affiliated to Bharathiar University

MBA in Sports Management, PG Degree Full Time Duration – 2 years

Total Fees (INR) – 3.60 Lakh

 

Sri Chandrasekharendra Saraswathi Viswa Mahavidyalaya, Kanchipuram, Chennai

Master of Business Administration, PG Degree Full Time Duration – 2 years

Total Fees (INR) – 1.95 Lakh

 

School of Management, Centurion University of Technology and Management, Paralakhemundi, Orissa

MBA in Sports Management, PG Degree Full Time Duration – 2 years

 

Symbiosis National Aptitude Test (SNAP), Nashik

PG Degree, Full Time Duration – 2 years

Exams Required (Cut-off) – SNAP

 

MBA in Sports Management – SSSS (Pune)

PG Degree Full Time Duration – 2 years

 

MBA ESG – Bangalore, Affiliated to University of Mysore

MBA in Sports Management; PG Degree Full Time Duration – 2 years

Total Fees (INR) 7.00 Lakh

 

Career Scope and Job Prospects in Sports Management

 

Sports management companies are coming up every day in India and cities like Delhi, Mumbai, Bangalore, Kolkata, and Hyderabad now have some world-class companies in this sector. This has augmented the need for trained professionals.

 

FICCI 2014 report suggests that for every 1,100 sports-persons playing on the field, our country would require at least 55 coaches, 15 track and field experts, 25 sports medicine experts, 50 trainers, 22 sports nutrition experts, 11 sports psychologists, 106 strength trainers as well as competition managers, bio-mechanical engineers, sports photographers, sports journalists, sports management personnel, sports law experts and event managers. Read Top 6 Flourishing Careers in Sports Management.

 

There are 52 official national sports federations in India and governing bodies look out for professional sports managers. Marketing and branding have also a great scope in the field of sports. Sports marketing managers and sponsorship managers are much in demand. Sports professionals with deep understanding of sporting merchandise are also in massive demand in India and global brands like Nike, Reebok and Adidas are increasing their footprint in the country.

 

Event management companies are on a hiring spree for sports managers to meet the demand for handling sports-related events. In the near future, there will be massive demands for positions like sports directors, operation managers, communications & PR personnel, venue management professionals, implementation managers, sports administrators, media professionals and so on.

 

Sports management is a rather recent field which is also very niche. The Board of Control for Cricket in India (BCCI), the richest cricketing body in the world has taken the first step towards appointing a full-time CEO in the organization. The All India Football Federation (AIFF) is also making it compulsory for all the National Football League Playing clubs to appoint a full time paid CEO to look after the Management of these clubs. Seeing the potential of sports management, institutes like IIM Rohtak are also initiating courses on the same. However, it is an interest-based branch of study where sports aficionados mostly enroll.

 

If you are inclined towards sports, go ahead! The field is still less trodden and hence competition is relatively less. The average salary is 5 lakh per annum and the minimum is 3 lakh per annum with maximum going up to 15 lakh per annum.

 

Author: Baishali Mukherjee

Profile- An independent writer and journalist for last nine years; presently working with Education World, Entrepreneur India, Scrabbl.com and Stoodnt.com. Worked as the content head for four books and have articles and features published in leading print and digital media spaces.

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