Contact Form

Have queries for this product, fill out this form, and we will get back to you within 24 hours

Get Our Tips Straight To Your Inbox

Digital Marketing Careers and Jobs in India

As India completed its 70 years of independence, we have witnessed radical changes in almost every aspect of our lives, including the socioeconomic landscape since 1947. India’s GDP has grown from a mere INR 2.7 lakh crore to INR 121.65 lakh crore (2.264 trillion USD) in the past 70 years. Apart from the economic, cultural and technological growth, the country has also started to consider the new-age career options. In this post, we will discuss the digital marketing careers and jobs in India – career scopes, salaries, training resources and top courses (classroom-based and online).


Digital Marketing Careers & Jobs in India

Image Credit: DigitalDeepak


Digital Marketing Careers and Jobs in India


Even 6 to 7 years back, digital marketing was used to be considered as an unconventional career path. Fast forward to 2017, and it’s one of the most trending mainstream careers. It’s kind of similar to the excitement about IT/Software in the late 90s and early 2000. Digital marketing jobs came into the scene back in 2010 and started flourishing since 2013-14, thanks to the start-up storm and the digital boom. Digital marketing careers and jobs are so popular in India right now that they are currently being considered as a mainstream career. Know more about the top digital marketing market trends in 2018.


As of April 2016, there are 600 million internet users in India and thus creating a fascinating business opportunity to sell to a growing population. The majority of the Indian population now have access to the internet in India. The Internet and smartphone penetration has revolutionized the marketing scenario for both consumers and the marketers. According to a combined study of CII and KPMG, India’s digital advertising industry is growing at CAGR of 33.5%; and the value is expected to cross INR 255 billion by 2020.


Digital Marketing Careers & Jobs in India

However, the popularity of the digital marketing jobs is not only because of the internet and the social media. Factors like the Digital India campaign by the Government, development of an entrepreneurial mindset, a rise in gig economy and the cool attitude of the millennials are also fuelling the popularity of the digital marketing careers.


What is Digital Marketing?


Digital marketing (also known as online marketing or data-driven marketing) is an umbrella term for the marketing of products (or services) using digital technologies (primarily internet). Digital marketing involves the integration of platforms and customers’ experience via a digital channel. Digital marketing offers the prospect of increasing and improving the interactions and relationship development with customers (both current and prospective) through blogs, social networking sites, search engines, instant messaging systems, email, mobile apps, and websites.


Career Scopes and Job Opportunities in Digital Marketing


Irrespective of the industry, marketing is essential for any company or startup. Although product development is very critical, a business needs to understand the customers’ needs and communicate with them effectively. The only way a company stands out in the crowd is through concrete marketing activities. Digital marketing is not meant for replacing the traditional advertising and marketing. In fact, traditional marketing is still very much needed for few sectors. In today’s digital economy, digital marketing helps a business to perform marketing more effectively and affordably and thereby can make a business more profitable in a much shorter time period.


Digital Marketing Careers & Jobs in India

Image Credit: DigitalVidya


Proficient digital marketers conduct high-quality campaigns to help businesses build brands from the scratch. Even political parties and celebrities look up to digital marketing campaigns for their success (e.g. Indian PM Narendra Modi & US President Donald Trump). It is a challenging job, and equally exhilarating.


One of the biggest virtues of pursuing a career in digital marketing is that you don’t need a specific set of qualifications to be able to pursue digital marketing.  Passion is the key to having a successful career in digital marketing. Another important perk is that a digital marketing career is great for a work-life balance.


The number of available jobs in digital marketing is rising rapidly. As of April 2017, there are more than 800, 000 digital marketing jobs in India. Most of these jobs are based out of Gurgaon, Bangalore, Noida, Delhi, Pune, and Chennai. As a digital marketer, you can get employed with a digital marketing agency, a PR or advertising company, internet giants (e.g. Google, Facebook, LinkedIn, SalesForce etc.) and any brand that needs advertising. Last but not the least; the salaries are also very handsome.


Digital Marketing Careers & Jobs in India

Source: PayScale


Required Skills for a Career in Digital Marketing


  • Creativity
  • Analytical Skills
  • Communication Skills
  • Willingness to learn and grow
  • Being tech-savvy
  • Attention to details


Related Article: 


Five Digital Marketing Trends in 2018 You Need to Know

How The Recent Advancements In Digital Marketing Have Emphasised Demands For Domain Skills


Most Common Functions (Job Roles) in Digital Marketing



SEO (aka search engine optimization) is the process of generating free (organic) traffic to a web page or website, from search results of search engines for a specific set of keywords (or phrases). SEO is a long-term process and involves optimization of content and technical set-up.


The ultimate objective of SEO is to attract visitors to your website when they search for information, products or services related to your business. SEO is one of the most basic and valuable techniques of digital marketing.


Digital Marketing Careers & Jobs in India

Infographic Credit: DigitalVidya

Recommended Reading:

On-Page vs. Off-Page SEO

Top 10 SEO Tools


Content Marketing


Content marketing is a strategic marketing approach focused on creating and distributing high-quality, consistent and valuable content to attract, inform, and engage an audience, while promoting the brand itself simultaneously. Content marketing is technically the alternative of pitching your products or services that are aimed at solving the pain points of your prospective customers. Like SEO,  content marketing is also a long-term process. It helps a business to increase brand awareness, brand preference, traffic generation, lead generation and to reach to a wide audience at low or no cost.


Digital Marketing Careers & Jobs in India

Infographic Credit: DigitalVidya


The end goal of content marketing is to attract a clearly defined audience and ultimately stimulate the customer to take an action profitable for your business. To get into content marketing you will need an impeccable knowledge of the English language along with a lot of creativity.


Social Media Marketing


Social media marketing (SMM) is a form of digital or online marketing that leverages social media sites as marketing tools. SMM is a very effective way for businesses of all sizes to reach prospects and customers. The objective of social media marketing is to produce viral content that users will share with their social network and thereby increase the brand exposure, audience outreach, traffic generation, and lead generation. The majority of customers rely on social networking sites to discover, research, and educate themselves about a brand before engaging with that organization.


Digital Marketing Careers & Jobs in India

Infographic Credit: DigitalVidya


The more your prospective customers engage with your content, the more likely it is they will share it with their social circles. This will ultimately result in gaining paid customers and will also influence their friends and relatives to become customers as well. Hence, SMM is of utmost importance these days.

Recommended Post: 10 Laws of Social Media Marketing




SEM, aka Search Engine Marketing, is a way of paid marketing. PPC, aka Pay-Per-Click, is a way of advertising that basically involves purchasing ads (for particular keywords or phrases) that get displayed along with search results on a search engine. The business pays for every click that comes through to its site, regardless of conversion. As an SEM/PPC expert, you are responsible for managing PPC keywords, split ad groups, refine landing pages, generate reports, provide suggestions for ad copies and graphics etc. Know more about SEM & PPC.


Digital Marketing Careers & Jobs in India

Infographic Credit: DigitalVidya


Email Marketing


Email marketing is simply the use of email to promote products and/or services. Email marketing is one of the marketing approaches for businesses to communicate with their targeted audience with the aim of promoting content, events, and special offers and also to direct readers to their websites.


Digital Marketing Careers & Jobs in India

Infographic Credit: DigitalVidya


The main advantages of email marketing are cost-effectiveness and ease. Email marketing (often done through sending a newsletter or email alerts) is an inexpensive way of advertising your products and/or services. Besides, it’s easy to set up and track a particular email marketing campaign. Know more about email marketing.


Marketing Automation


Marketing automation refers to the software and tools that automate repetitive tasks such as emails, social media, and other website actions. The ultimate goal with your marketing is to maximize your productivity and generate more revenue for the business. Know more about marketing automation.


Mobile Marketing


As explained earlier, mobile devices are becoming an integral part of the modern human society. Mobile devices are handy and accessible 24*7. There are various ways of mobile marketing; the key ones include SMS, MMS, and in-app notifications. Know more about mobile marketing.


Digital Marketing Careers & Jobs in India

Infographic Credit: DigitalVidya


Apart from the above techniques (or categories), inbound marketing, conversion rate optimization, web analytics, copywriting and designing (graphic & web) also come under the broad field of digital marketing. Know more about the 7 Key Roles in Digital Marketing.


Digital Marketing Careers & Jobs in India

Image Credit: MOZ


Digital marketing is vast, dynamic and very broad. You can choose any domain or sector, such as e-commerce, IT, FMCG, services, FinTech, education (including ed-tech) etc. Besides, there are various roles that you can choose from.


Required Education for a Career in Digital Marketing


The education does play a crucial role in the career growth; especially, if you are looking at to make a career in the corporate world. Few big brands and large digital marketing agencies do ask for an MBA (Marketing or Business Analytics), but it’s not mandatory if you walk the path of online courses and certifications. The best way for career growth in digital marketing is through hands-on experience, continuous learning and keeping updated with the latest industry trends.


Top Foreign Universities for Masters (MA/MSc/MBA) in Digital Marketing


  • University of Michigan-Dearborn
  • University of Texas at Austin
  • New York University
  • Syracuse University
  • University of Illinois at Urbana-Champaign
  • Stanford University
  • Boston University
  • University of Connecticut
  • Art Center College of Design
  • Virginia Commonwealth University
  • Miami Ad School
  • University of Denver
  • Southern Methodist University
  • University of Washington
  • Georgetown University
  • University of California, Los Angeles
  • University of California, Berkeley
  • Rutgers University



  • University of British Columbia
  • University of Toronto
  • Ryerson University


  • University of Southampton
  • University of Portsmouth
  • University of Kent
  • University of Reading
  • University of South Wales
  • Heriot-Watt University
  • Oxford Brookes University
  • Middlesex University
  • Coventry University
  • Robert Gordon University
  • University of Aberdeen
  • Northumbria University
  • Nottingham Trent University
  • De Montfort University


Rest of Europe

  • Trinity College Dublin
  • University College Dublin
  • ESCP Europe
  • LMU Munich
  • Bologna Business School


Digital Marketing Careers & Jobs in India

Digital Marketing & Analytics Program at the University of Connecticut


Top Online Certificate Courses for Digital Marketing in India


Best Global Online Courses & Certifications in Digital Marketing


Integrated Marketing Communications: Advertising, Public Relations, Digital Marketing and more – IE Business School (Coursera)

Digital Marketing – Wharton Business School (EdX)

Digital marketing – University of Illinois at Urbana-Champaign (Coursera)

Complete Digital Marketing Course (Udemy)

The Strategy of Content Marketing – University of California, Davis (Coursera)

Social Media Marketing – Northwestern University (Coursera)

Digital Branding & Engagement – Curtin University (EdX)

Creative Writing – Wesleyan University (Coursera)

Complete SEO Training (Udemy)

Content Marketing (Udemy)

Digital Marketing Nanodegree (Udacity)

UX (User Experience) Capstone –  University of Michigan (EdX)


Do you need help to decide if a career in digital marketing is right for you? Confused with so many choices, or unable to decide what’s better for you – a full-time Masters or online (MOOC) courses? Share your queries in the comment section below, and we will guide you. Liked this post? Then it’s time to show off your social media marketing skills – share it within your social circle.


Author: Tanmoy Ray

I am a Career Adviser & MS Admission Consultant. Additionally, I also manage online marketing at Stoodnt. I did my Masters from the UK (Aston University) and have worked at the University of Oxford (UK), Utrecht University (Netherlands), University of New South Wales (Australia) and MeetUniversity (India).


Related Posts

Why It’s Time For Start-ups To Harness Technology And Create Better Environment Stoodnt Guest Author

   By Ajay Poddar, Managing Director, Syenergy Environics     From the morning alarms which go off on our mobile phones to the smart watches…

Read More

25 Best-Curated Pro Tips for Getting into Top MBA Programs | How To Get into the Top MBA Programs Tanmoy Ray

Getting into a top MBA program is an achievement in itself. The MBA application journey involves multiple steps, such as researching schools, GMAT preparation, writing…

Read More

Top five things to do to get promoted at your work Ajay Singh

Who among us does not want to get promoted? Majority of individuals want to work hard, climb the corporate ladder and get to a position…

Read More

Graduate Admission Trends in the U.S. Colleges and Top M.S. Programs with Largest Enrollment Growth Among Men and Women Ajay Singh

More than 1.78 million graduate students were enrolled in graduate certificate, education specialist, master’s, or research doctoral programs at U.S. graduate schools in Fall 2015,…

Read More