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      Interview with Dr. Triveni Goswami Mathur – (PhD), Fulbright Scholar, Director, Symbiosis School of Media & Communication got in touch with Symbiosis School of Media & Communication- Bengaluru, for an elaborate interview on the importance of a degree in communication management.


      In an elaborate tete-e-tete with Baishali Mukherjee – Director, Symbiosis School of Media & Communication –Dr. Triveni Goswami Mathur – (PhD), Fulbright Scholar – shared insights about the institutions uniqueness and course details.


      An excerpt-


      1. Why is degree in communication management essential in today’s dynamic media world?


      With a post-graduate degree in Communication Management, a student is industry ready equipped with the tools and insights into media business management in core areas of Advertising, Public Relations and Media Management. Technology and its usage have impacted the way information is disseminated and business decisions taken in the media industry. This makes big data analysis and digital communication, which is part of our curriculum, whether in branding communication, public relations, strategic media planning, media buying or media sales, play a key role in the dynamic media industry today.  Such a degree trains a student to be equipped to face the challenges posed by an ever dynamic media industry.


      1. What does the curriculum in communication management target to teach?


      As mentioned earlier, the curriculum is designed in a manner that achieves the expected graduate attributes required to fit into the media industry. Besides inculcating a research inquiry mindset, students develop an ethical, social and professional understanding of global issues to be able to contribute as global citizens. Besides, their skill sets, attributes and leadership qualities are shaped to be strong professionals, many with an entrepreneurial outlook. So, it is not just about giving key insights into the specialisations of Advertising, Public Relations and Media Management, but to offer a holistic grooming to young professionals nurturing the right skill sets and attitude to work in a globalised economy.


      1. How will the degree help young professionals build their career in the media industry?


      Armed with the MBA- Communication Management degree, young professionals can only climb the ladder. During the two-year course students are taught to blend theory and practice through strong academia-industry interface. This includes industry lectures aligned to every course that helps connect the dots, industry projects and internships, besides field trips. We also have international faculty that interacts with students to give a hands-on global perspective. Students also have access 24X7 to outstanding reading resources. All of this complements the strong research oriented internal faculty and gives a strong foundation to a media career that they can only build upon.



      1. What are the eligibility criteria for enrolling into a communication management course?


      Graduate from any recognised University/ Institution of National Importance with a minimum of 50% marks or equivalent grade (45% marks or equivalent grade for Scheduled Caste/ Scheduled Tribes).  Symbiosis National Aptitude Test, Group Exercise, Personal Interaction and Writing Ability Test (GE-PIWAT) have to be taken by an aspiring candidate.


      In addition, I would say, MBA (Communication Management) at Symbiosis School of Media and Communication – Bengaluru- is for one who is passionate about and keen to learn, understand and work in the challenging and dynamic media industry


      1. In what ways is the curriculum unique at Symbiosis School of Media and Communication?


      A very strong component of the curriculum at Symbiosis School of Media and Communication is the emphasis on application of theory to practice to give students, hands-on understanding of what is taught.  The curriculum incorporates components that are contemporary and required to meet the industry demands of the day. Besides subject specializations that include strategic management in advertising, Public Relations and Media Management, evaluation of communication strategies and models, corporate communication, campaign planning, media investment management, digital communication solutions, brand valuation, business model for digital future, media laws and ethics etc, projects in the social sector add tremendous value in making our students socially sensitive. We encourage a lot of research and collaborative learning and industry interface to make this process of learning enriching.


      Author: Baishali Mukherjee

      Profile- An independent writer and journalist for last nine years; presently working with Education World, Entrepreneur India, and Worked as the content head for four books and have articles and features published in leading print and digital media spaces.


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