Contact Us

Have queries for this product





    Get Our Tips Straight To Your Inbox


      Tips For Effective Marketing Communication Methods

       

       

      Marketing communication (MarCom) Marcom is targeted interaction with customers and prospects using one or more media, such as direct mail, newspapers and magazines, television, radio, billboards, telemarketing, and the Internet. It is an essential and intricate part of an organisation’s marketing strategy. MarCom can be defined as the content you share and the media you set up to converse with the market. MarCom makes use of a combination of marketing means and tools which focus on communicating a message to the target audience or the required market, or the market in general.

       

      4Ps of marketing

       

      Marketing communications is a part of marketing mix and marketing mix defines the 4Ps of marketing i.e. Product, Price, Promotion and Place.

       

      Product, be it a good or service, is the first of the Four Ps. Whatever the product is, it is critical to have clear understanding of the accurate nature of the product and its USP; only then can it be successfully marketed.

       

      Once the product part is taken care of, comes the second P i.e. Price. While making pricing decisions it must be kept in mind that the decision will influence profit margins, supply, demand and marketing strategy. Products and brands of the similar category must be marketed differently depending on the different price types. Also, it is important to understand that price elasticity considerations can impact the remaining two Ps.

       

      Once you have the product and the price sorted it is time to promote it. Promotion employs diverse channels to publicize pertinent product information to target groups or potential consumers which highlights the uniqueness of the product. Promotion includes advertising, public relations, social media marketing, email marketing, search engine marketing, video marketing and more.

       

      Place is all about putting the right product, at the right price, at the right place, at the right time. It’s essential to identify the ideal places to convert potential customers into real-time clients. Today, the primary location where potential clients are accessible and could be converted to actual customers, is online.

       

      Of all the 4Ps Promotion is what marketing communications is all about. It is the message a brand or an organization is going to convey to the target market. It is very crucial to be extremely meticulous about the messages that will be conveyed through different channels.

       

      Gone are the days when printed marketing was the only medium of conveying the messages to the consumers. In recent times, Social media pages and platforms, emails, Text or WhatsApp messages, blogs, television and company websites have become the cool way of conveying the organization’s message to the consumers.

       

      However, it is imperative that messages shared in one platform or channel should be in sync with messages shared or posted on other platforms. For instance, one must use the same logo in on the website, in email messages and in other communication materials. Similarly, the audio-visual communication should convey the same message as the blogs and websites.

       

      To make the whole method effective companies now hire skilled resources called the marketing communication executives who play a vital role for the organisations hiring them. These professionals make an integrated marketing communication process so that the messages conveyed through different channels and platforms remain same.

       

      Different channels and platforms for marketing communication

       

      Advertising

       

      Personal Selling

       

      Sales Promotion

       

      Direct Marketing

       

      Public Relations

       

      Sponsorship

       

      Integrated marketing communications

       

      Integrated marketing communications “ … recognizes the value of a comprehensive plan that evaluates the strategic roles of a variety of communication disciplines advertising, public relations, personal selling, and sales promotion and combines them to …elements of marketing strategy.”

       

      Elements of marketing strategy

       

      Describe the Business

       

      Outline Target Market

       

      List the Competition

       

      Perform SWOT Analysis

       

      List Goals and Tactics

       

      Create Your Budget

       

      Communication & Promotion Strategy

       

      Strategic communication can mean either communicating a concept, a process, or data that satisfies a long term strategic goal of an organization by allowing facilitation of advanced planning, or communicating over long distances usually using international telecommunications or dedicated global network assets.

       

      The goal of promotion strategies in marketing is to make the public aware of your product, to influence them to purchase it, and to establish a long-term relationship that will make them repeat customers.

       

      Social Media: Living in the connected world

      Define social media and distinguish between social media platforms and social media tools.

       

      Describe the ways in which consumers and businesses use social media for their buying decisions.

       

      Outline the elements of a written social media marketing plan.

       

      Discuss the importance of setting goals and developing strategies, including targeting an audience, for a social media marketing initiative.

       

      Identify the qualities of effective social media content and the rules of engagement with social media.

       

      Describe the different means of monitoring, measuring, and managing the social media marketing campaign.

       

      Social Media Marketing (SMM)

       

      Use social media portals to create a positive influence on consumers or business customers toward an organization’s:

       

       

      Brand

       

      Goods and services

       

      Public image

       

      Website

       

      Why Should Marketers Turn to Social Media?

       

      Marketers generally view the goal of social media marketing as developing a conversation with potential customers, resulting in :

       

      Purchase

       

      Subscription to an email newsletter

       

      Registration in an online community

       

      Participation in an event

       

      This To Do For LinkedIn Promotion

       

      Post both external and internal content

       

      Make sure there’s a good balance of both, there are certain best practices for this, but experiment, analyse, and continue what works for your brand or your profile. Don’t follow thumb rules blindly and don’t overdo anything.

       

      Experiment to find the right posting frequency and ratio of content types

       

      A thumb rule like the 4:1:1 rule.

       

       

       

       

      Share posts from the company’s blog

       

      Share blogposts from the company blog

       

      Post both generic and brand-specific updates. And when you do, make sure the title, description, and image of the blog are in place.

       

      Share the work your company has done

       

      Get your featured blogs & PR pipeline on LinkedIn

       

      Feature client testimonials and success stories

       

      Share videos

       

      Use sponsored posts

       

      With content available, make sure it reaches the right audience, and is not limited to reach only your existing followers. So, put in some budget to promote the content you want to reach out to people outside of your network or your company page’s followers.

       

      Author: Baishali Mukherjee

      Profile- An independent writer and journalist for last nine years; presently working with Education World, Entrepreneur India, Scrabbl.com and Stoodnt.com. Worked as the content head for four books and have articles and features published in leading print and digital media spaces.

      0 Comments

      Related Posts

      New H1-B Rules to Give Priority to Masters and PhD Graduates from the US
      New H1-B Rules (2019 -2020) to Give Priority to Masters and PhD Grads from US Tanmoy Ray

      60 to 70% of the top 25 universities in the world are in the US, according to QS and THE surveys. So, no wonder why…

      Read More

      7 Essential Tips For Indians To Get MBA Admission In USA Simar Singh

      It’s a well-known fact that education plays a key role in everybody’s life. Your path to success depends upon the education you have received and…

      Read More

      How to Make Money as a College Student
      How to Make Money as a College Student Tanmoy Ray

      Colleges are getting more and more expensive. Tuition has more than doubled since the 1980s – at both public and private colleges. There’s over 1.4 trillion…

      Read More

      How To Prepare For Personal Interview Of CAT Stoodnt Guest Author

          Deekshant Sahrawat, Co-Founder, MBAGuru    The weightage of Personal Interview performance in the final selection at the Top B-Schools is decisive. Among the Top…

      Read More