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      Top Trends in Digital Marketing That You Should Know About (Part-2)

      Technology has turned the world into a global village in terms of connecting people of different cultures and countries. The Internet has become such a powerful tool for small-medium or MNC firms to generate ROI by investing in Digital Marketing.

       

      There is nothing permanent except change. From an Individual life to any Booming Industry change is necessary to improve things and achieve new goals. Digital marketing is great example of this. The main reason that Digital Marketing has become a pioneer for any firms’ growth is that its trends have changed over time by adapting to customer behavior, culture and other aspects.

       

      In the previous blog I have shared the top 5 trends of Digital Marketing that are running in the Current Marketing Industry and expected to be in trend for the coming years. That Were:

       

      1. Artificial Intelligence
      2. Omnichannel Marketing
      3. Chatbots
      4. Video
      5. Personalized Marketing

       

      In this blog, I shared the Rest of the Top 5 Digital Marketing Trends in the ongoing Industry. Let’s have a Look on them:

       

      6. Voice Search

       

      These smart devices make searching far easier and entirely hands-free. “Hey, Google when is next Marvel movie is releasing” Or “Alexa play Ed Sheeran’s new song” Easy isn’t it?

      Did you know that 28% of search queries in India are already done by voice? And it is expected that by 2020, 50% of all global searches will be voice searches. In fact, in the recent Google for India event, they announced India is seeing 270% year on year growth in voice searches as revealed

       

      Image Source: Forbes

       

      The rapid adoption of personal assistants like Google Assistant, Cortana, Alexa, Siri is changing the way consumers search the internet. Voice search is fast becoming the preferred mode for people to interact with their devices.

      Watch the below video: How Will Voice Search Change the Concept of Digital Marketing.

       

       

      7.Visual Search

       

      Visual search can take the user experience to a totally new level: people can upload an image to conduct a search and get more specific results.

       

       

      Pinterest has jumped on the visual search Marketing with the help of  Lens, a visual search tool that allows users to take a photo of an item to find out where to buy it online, Also search for similar items.

       

       

      Google Lens makes it possible to use your camera as a search tool.

       

       

      Also, have a look at these

      eBay Visual Search:

       

      Alibaba visual search

       

       

      Tech Giants Snapchat+Amazon Visual Search

       

      8.Influencer Marketing

       

      Influencer marketing is a type of word-of-mouth marketing that focuses on using key leaders to drive your brand’s message to the larger market. Influencers can be well-known celebrities, but more often they are Instagram or YouTube personalities with a huge following who can help spread the word about your business or product through their social channels.

      Image Source: Google Images

      Because Influence marketing is one to one, More no of people will other consumer recommendation over traditional corporate marketing

      Benefits of Influencer Marketing:

      • Quickly build trust
      • Improves brand awareness
      • Enriches your content strategy
      • Effectively Reaches your Target Audience
      • Providing amazing value to your Audience

       

      Check out the short video on Influence Marketing from a big Techie!

       

       

      9.Augmented reality/Virtual Reality

       

      Just Imagine how effective will your marketing campaigns and sales if customers can try your products before making a purchase of it. It will eliminate most of the risk that prospects take when they decide to buy your product for the first time.

      Augmented reality / Virtual Reality inserts objects into a real-life setting. This allows people to add an item to an environment and see how it will look like when the object is included in it.

       

      Check the video on Best Augmented Reality Marketing Experiences

       

       

      Check the below video on Best Uses of VR in Marketing

       

       

      10. Social Messaging Apps

       

      Lemme guess which app you use most often to send messages WhatsApp? Facebook Messenger? or WeChat? I’m sure you definitely using any one out of these three. I’m not guessing this is the fact as per the statistics.

       

      Image Source: Singlegrain

       

      • 3 billion monthly users are active on Facebook Messenger
      • 10 billion messages are sent between people and businesses on Facebook Messenger every month
      • WhatsApp has 6 billion active users and 55 billion messages are sent via every day

       

      These statistics show the popularity of social messaging apps. So apps like these aren’t just for messaging friends anymore. Since people are spending more time messaging with each other, it makes sense to market your company’s products and services where your potential customers are hanging out. These Personalized apps are very useful in sending messages to customers directly instead of mails, as they allow personalization and add value to users’ experience. Some applications like WeChat Pay and WhatsApp have already made significant progress in making it easier to pay online.

       

      Few ways businesses are using messaging apps:

       

      • Establishing contact and building relationships with targeted customers
      • Educating customers about their business/products/services
      • Boosting sales by Inviting people to events
      • Regaining by retargeting potential customers
      • Providing customer support directly and friendly

       

       

      Conclusion:

       

      These new technologies have amazing potential within the marketing sector if you know how to use them to your advantage. With so many other businesses you are competing against across your industry, the faster you learn how to utilize new techniques by applying new strategies, the more competitive your business will become.

       

      There are other new trends that are present in the market but I shared the TOP 10 new digital trends that have a huge scope to grow in the future. With the evolving new technologies, there will be new trends to keep coming into this new market. As I said earlier Individuals should be in touch with the ongoing and upcoming new trends in online and traditional marketing to leverage new opportunities.

       

       

      Author: Rao Purna

      I’m a Graduate, Currently working with Stoodnt as Marketing & Customer Support Executive. I’m into Digital Marketing, UX Designing, Visual Designing (Graphic designing, UI), Blogging and Video Editing. If you have any queries, drop a mail at [email protected]

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